In this day of smartphone ubiquity, your campaign, your organization and your business all need to have a mobile-friendly website. Even though smartphones have made it easier to browse websites made for desktops, a mobile-optimized experience is essential if you really want to engage your audience and convert them into advocates.

To further make this point, Twitter just released the results of a Compete study showing that 60% of their 200 million users access Twitter from a mobile device. So what does this have to do with your website?

Twitter is not a social network, it is a news network. It is a tool primarily for discovering and sharing news. So the best tweets are ones that share news. Where do people get this news from? Hopefully, from your website. Therefore, the goal is to create compelling content that people want to share on Twitter. When they share, this drives traffic back to your website.

And if 60% of Twitter users are looking at your website via their mobile device, you need to be ready to welcome those visitors with open arms.

Setting up a mobile website is relatively easy, especially on the Business Catalyst platform we use for all of our sites. There are also several WordPress plugins for making your theme mobile-friendly.

Do you have a great mobile website? Share it in the comments below!