A new study shows that majority of small businesses don’t believe social media marketing will help them connect with customers. Some small businesses don’t believe their customers even use social media. And to top it off, some don’t believe their customers did online research before doing business with them.

The same could be said for political operatives and candidates.

Well, we have some news for you.

Research shows that majority of consumers research businesses online. Also, social media is not for just one demographic. All types of people use social media and that includes your customer demographic. And for those small businesses who think social media is just for large corporations, also not true. Social media levels the playing field. Your small businesses can have just as much of a social media presence as those larger businesses, and if you do it right, you can make a larger impact.

Local campaigns need a social media presence just as much as national campaigns. People in your town are using social media and search engines to find out more about political news. Having a online presence that includes social media will help voters build loyalty and choose you over your competitor.