More and more campaigns are using online video to promote their candidates and increase online contributions. For traditional companies, online video is getting a bigger piece of the pie.

When you create a YouTube channel, make sure to customize the channel so that it syncs with your overall message. Customize the tags for candidate videos, staff videos, or even video interviews. You can create your videos and promote them on your website and across all social media networks.

YouTube recently relaunched its mobile application to make the videos easier to view when using a mobile device. The newest version also offers the user a more desktop-like experience with a complete features set.

If your campaign hasn’t considered creating videos, now is the time to start. Create your custom YouTube channel today and integrate your videos onto your homepage and blog. Be creative and see what works best for your supporters. Let us know what you learn!