Using data to get creative. Google launches Keep after killing Reader. A cheat sheet for Author Rank. Who is Organizing for Action hiring? Here’s a few weekend reads for March 22, 2013.
Blog
Obama’s ‘Snowflake’: Distributed Campaigning
While the Obama campaign’s technology has been widely credited for their win, it may be their adaptation of tech-related theories that was their ultimate innovation. Bryan Cutsinger explains the ‘Snowflake’ model.
5 Reasons Business Catalyst Is Perfect for Political Campaigns
Adobe’s Business Catalyst is the best CMS for campaigns you’ve never heard of. Here’s 5 reasons to take a look at the system before the next cycle.
How to Conduct a basic A/B email test
Getting started with analytics means running tests. Here’s a poor man’s guide to creating a quick A/B email test and ideas for things to test.
GOP says commitment to digital “critical”
Early Monday morning, the RNC released the report of the Growth & Opportunity Project, which contains a lot of great news for digital operatives and activists.
Weekend Reads
R.I.P. Google Reader. How about Google Hangouts? Rand Paul and Twitter reinvent the Filibuster. Here’s a few weekend reads for March 16, 2013.
#CPAC2013 Tweets
Check out the latest tweets from CPAC, and join the conversation.
3 Steps to a Culture of Innovation
Conservative leaders are talking about creating a culture of innovation. What does that look like? This video interview with author John M. Bernard might have a couple of answers.
RNC gets ready to remodel
The RNC is set to undergo a major overhaul that will re-focus the committee’s operations around digital, data, and technology. Will it be enough?
Don’t be a Troll: 3 ways to make your voice heard at the state capitol
Trying to have a direct conversation with your Congressman can be almost impossible. Reaching a state legislator, however, is another matter.