I would suggest bookmarking every article in today’s Daily Report because you will want to revisit them. At RootsHQ we are always looking for new tips and ideas to improve your online presence and overall, empower your organization. Vaseline created an ad campaign to push it’s newest product by using real testimonials from people dealing with skin issues. The overall idea could be of great use. Also, if you are not keeping your organization’s blog current, we have 10 reasons why you should. We leave you today with another non-profit using a social media platform to gain awareness for their cause.

Use real stories from real people: You may not be in the business of curing dry skin, but take a look at how Vaseline used real stories from real people to market their latest product. Putting a relatable face with your products and services can have a great outcome.

Blog, blog and blog some more: There is a reason why so many companies have a blog. We actually have 10 reasons why you should have a blog and update it regularly.

Foursquare check-in locations bringing awareness: A non-profit organization is using Foursquare to bring awareness to homelessness in North Carolina. Even if your organization has a different cause, you may find a way to bring Foursquare into your social media strategy.