Social Media

How Your Campaign Can Use LinkedIn

Campaigns are finding all kinds of ways to brand themselves using social media sites such as Facebook and Twitter, but don't rule out the benefits of LinkedIn. LinkedIn was built for businesses and business professionals, and there's serious benefits to that. The...

How Lawyers Are Using Social Media

The Internet and social media have changed the way law is practiced in this country. The laws of the Internet are still uncertain and in the courtroom, your Facebook status could give you an alibi. Even though the Internet and social media have found their way into...

The New Twitter and what it means for you

Twitter said it best, "Life doesn't always fit into 140 characters or less". The new Twitter.com will allow your "overflow" to be seen. Our Daily Reports often feature articles addressing the importance of using multimedia tools such as YouTube and live-stream videos...

The Power of Social Media in Politics

We all know that social media has a powerful influence; we have entire websites dedicated to it. Honestly, how many times have you checked your Facebook today? How often have you tweeted? How frequently do you take little breaks from work to check out the latest...

Using Online Video

More and more campaigns are using online video to promote their candidates and increase online contributions. For traditional companies, online video is getting a bigger piece of the pie. When you create a YouTube channel, make sure to customize the channel so that it...

Could campaigns buy Twitter followers?

The rumor mill is churning today with the story that Twitter may begin offering a "promoted twitter" premium service, whereby accounts could be promoted for an advertising type fee. If the metrics were right, this would be a tremendous boost to building audiences for...