Social Media

Here’s three ways to connect with voters during August, and to get ready for the fall campaign.

In society today, we love checking things off our lists. We love projects, because projects have an end point. We love finding new work to bring on our desks, then promptly and efficiently moving them off our desks. I think that's one of the challenges with social...

Track the evolution of social media, and one thing is constant — change.

Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two...

Twitter is a great way to handle constituent service because it allows you to interact with constituents and address their concerns directly. An issue some elected officials may have is that all of this interaction is done for the world to see. It can be a real...

A new study shows that majority of small businesses don't believe social media marketing will help them connect with customers. Some small businesses don't believe their customers even use social media. And to top it off, some don't believe their customers did online...

The main reason campaigns get involved in social media in the first place is to help build support. So at what point should political operatives really start to measure their return on investment in social media? Before you can answer that question, you need to...

When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your...