Ready to build out a top digital team? Here’s 10 key roles to fill.
How To
How to Conduct a basic A/B email test
Getting started with analytics means running tests. Here’s a poor man’s guide to creating a quick A/B email test and ideas for things to test.
10 Things Everyone Should Know To Update a Website
Nearly two decades after the advent of HTML, we still struggle with formatting words, paragraphs, and pages on the Web. For a website practitioner, using HTML and managing website content is second nature. But to other professionals, who are just now taking on the...
SEO for political campaign websites
With over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign’s website in their Google crosshairs.
Get Your Campaign Website Noticed
You've put in the time and the money to create a well designed and user friendly website for your campaign. Now, how will you get people to notice it? You must get involved and get your message out there for people to see. Your online branding does not stop once your...
Should You Invest in SEO?
For some businesses, SEO or search engine optimization gets a large chunk of the online marketing budget. Advocacy startups and campaigns are not "some businesses." So should your organization consider SEO? There are many components that go into answering that one...
HOW TO archive your campaign email
All campaigns must come to an end, or at least that used to be the case. But by and large, if you work on campaigns, you will at some point need to switch from your @candidateforcongress.com email account back to your personal email. If you'd like to archive your...
5 steps to improve your writing
One of the most under-appreciated yet valuable skills to have as a political professional is simply the ability to write. Too often we'll see press releases or other content come across with little attention to the actual writing. And while the realities of political...