Campaigns are finding all kinds of ways to brand themselves using social media sites such as Facebook and Twitter, but don’t rule out the benefits of LinkedIn. LinkedIn was built for businesses and business professionals, and there’s serious benefits to that.

The latest feature from LinkedIn is helping brands promote themselves with users. The way you can recommend a coworker can now be applied to a business and it’s services. LinkedIn is trying to keep brands as engaged as they are with Twitter and Facebook. We say this is a good start.