When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your brand, email-social media integration can help.

Email marketing alone shows great success, but integrate social media and you will get the best of both worlds. Your email newsletters can help you gain followers on your social media profiles and while gaining email subscribers from your social networks.  Use your email newsletter and social media profiles to cross promote by encouraging your Twitter and Facebook followers to subscribe to your company’s email newsletter.

When you use social media in your email marketing strategy you will have a higher click-through rate, or CTR, higher amounts of website traffic, more reader interaction by using a “share” button and more traffic to your social media sites. The key is to create relative and interesting content that your clients and prospective clients are interested in.