Services
Every RootsHQ project starts with a well-designed, purpose-driven website based on a platform with integrated content and blog management, a contact database, email distribution, analytics, reporting, and online payment processing. But sometimes our clients need more than that, so our experienced team is at the ready to help.
Here are some of the services we offer that our clients find most helpful.
Digital Strategy
Every trip needs a roadmap, but how do you know where to start? RootsHQ has the experience to help you define a starting point, and the data to help you chart your course. We've studied stats and compared tactics, so we're able to lay out a strategy that will leverage the most advanced -- and most appropriate -- technology to deliver your message to the intended audiences.
Content Creation
RootsHQ grew out of the traditional public relations experience of its founders, and we believe the fundamentals are tried and true. Relevant, engaging content is the most important element of a successful website or email marketing effort. We leverage a robust network of talented writers to connect with your targeted audiences in unique ways that build relationships.
Custom Design
The web is a visual medium, so your presence online should reflect your brand visually. We've been designing since Quark was cool. Our talented design staff will work with you from creative brief through completion. We'll get it right, even if you don't know exactly what "it" is just yet.
Email Marketing
If you've ever tried to send out an email newsletter but were blocked as spam, we're here to help. From planning to design, content, list management, and execution, RootsHQ can build an email marketing plan that complements your overall communications and business goals.
Online Advertising
If you build it online, they will not come. But you can promote your efforts with a well-defined and well-executed online advertising campaign. From search engine ads to Facebook and national ad networks to local media placement, RootsHQ will manage an online ad campaign to build awareness and encourage your target audiences to take action.
Online Fundraising
Today, you can buy a lawnmower on Amazon and swipe a credit card on a mobile phone. Commerce is evolving, and we're working to make fundraising online possible for organizations of all sizes. From local non-profits to global aid organizations, we can design a fundraising strategy to help your organization tap the development resources online.
Search Engine Optimization
If the goal of your online effort is to connect with target audiences, your website needs to be friendly with the major search engines. Our platform provides the latest technology to make search engines love your website, and our team of experts know how to wrap that technology with a comprehensive strategy to boost your website's rankings for relevant keywords.
Social Media Planning and Monitoring
Nearly one third of American adults have at least one social network profile. Do you know what they're saying about your organization? RootsHQ can help you navigate the social networking world to find the best fit for your organization, and make sure you know how to maximize its benefits for your organization.
Training and Consultation
Our goal is to not only equip your organization with the best solutions for its needs, but also teach you how to maximize their impact for your message. Have email marketing but not sure how to analyze deliverability statistics? We're here to help with that. Want to be better at engaging supporters on social networks? We can help there too. The best tactics in the world are useless, unless you know how to use them well. Bottom line, we're here to help you get the maximum benefit from the technology and solutions we provide.