Roots Report

Understanding Facebook's New Email...I Mean Messaging System

Ally Parsons - Monday, November 15, 2010

What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.  

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Daily Report, October 29, 2010

Ally Parsons - Friday, October 29, 2010

Happy Halloween Roots Report followers!! Today's Daily Report is meant to make you smile! This is going to be a busy weekend for most of you with Halloween on Sunday and Election Day on Tuesday. So sit back, take a break and enjoy a good laugh! 

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Daily Report, October 8, 2010

Ally Parsons - Friday, October 08, 2010

It's Friday everyone!!! We've been having some fun with our Friday Daily Reports, so I hope you are enjoying our humorous take on our industry as much as we are. Today will be no different. First we have a great lesson about using social media from the one, the only, Yoda. Moving on to more advice from a fictional character, we bring you a guide to social media from the Mad Man, Don Draper. (As a Mad Men fan, I especially enjoyed this one.) As always, we will leave you with Facebook Page do's and dont's from a non-fictional character. Enjoy! 

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Daily Report, September 22, 2010

Ally Parsons - Wednesday, September 22, 2010

Good afternoon everyone! We are taking it easy on you this Hump Day. We have a video, a map and one article for you today. We have decreased your efforts but there is no shortage of knowledge here today. So sit back and check out today's Daily Report. We'll begin with the video since it is Hump Day and there is less work involved in watching versus reading. Hear from New York Times Technology Columnist David Pogue as he discusses where mobile is going. Next, we have an article that discusses the success of your TV spots in web video. And finally, we wanted to show you a map from Google that tracks the 2010 election ratings. This is all a part of Google's effort to "make it easier to track the daily changes in the political landscape". 

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Daily Report, September 21, 2010

Ally Parsons - Tuesday, September 21, 2010

Welcome back to Roots Report! It's obvious now that digital politics are among us, but are campaigns really grasping the concept of using the web to gain voters? Even with politicos Tweeting and creating Facebook Pages, one article shows that only 1% of political media dollars is spent on digital. And, a social network for non-profits is on the horizon. We have the video of Facebook co-founder Chris Hughes discussing his new project, Jumo. Finally, with the popularity of mobile apps growing it's important to know who is actually using them. 

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Daily Report, September 17, 2010

Ally Parsons - Friday, September 17, 2010

Welcome to Friday! I want to share with you a clever Slide Share presentation I found a few months ago. It's a humorous take on social media ROI. Also, we have 5 great trends that your organization or issue advocacy groups should now about using social media for social good. And finally, you may notice that almost every website has a blog. Some websites use their blog to discuss issues, post articles, or to create discussion. We have three things your blog needs that you may not be doing.  

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Daily Report, September 16, 2010

Ally Parsons - Thursday, September 16, 2010

Good afternoon everyone! Most people would contest that there is a direct correlation between the amount of Facebook fans a candidate has to the amount of votes they receive, but Tuesday night's primaries may have proved just that. Also, we have discussed in a previous post the importance of securing your domain names to make sure they don't fall into the wrong hands. Unfortunately, some law makers aren't paying close enough attention. FInally, are you aware of the "My Government on Demand" channel?  

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Daily Report, September 15, 2010

Ally Parsons - Wednesday, September 15, 2010

Good afternoon to everyone! I hope those of you who now have access to the New Twitter are enjoying it as much as we are here at RootsHQ. Speaking of the New Twitter, we have Mashable's notes from the live reveal of Also, we hear all of the time that it would be "so awesome" to embed video into emails. Today we will address the challenges of putting video into emails and how things might change in the future. FInally, a recent study shows that advertising on Facebook actually works and we have the article to prove it!  

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The New Twitter and what it means for you

Ally Parsons - Tuesday, September 14, 2010

Twitter said it best, "Life doesn't always fit into 140 characters or less". The new will allow your "overflow" to be seen. Our Daily Reports often feature articles addressing the importance of using multimedia tools such as YouTube and live-stream videos for your campaign or organization. The new Twitter will allow for instantaneous viewing of your multimedia posts. Some of our RootsHQ clients have expressed their preference to update their Facebook Page versus their Twitter account because they believe more information is accessible on Facebook. This is no longer the case. 

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Daily Report, September 13, 2010

Ally Parsons - Monday, September 13, 2010

Welcome back to the work week everyone. To start things off we will revisit location based services and the power of mobile. Also, we discussed in an earlier post how live streaming video can be very beneficial to your cause. YouTube just announce they will test a new live steaming platform.  

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