Roots Report

Daily Report, October 27, 2010

Ally Parsons - Wednesday, October 27, 2010

Good morning everyone! We have good news for Foursquare users! The official "I Voted" badge will be available on Election Day when you check in at your polling place. Also, does anyone remember MySpace? Well they are trying to get back in the social network game. Finally, have you fallen victim to the social media slump? We can help. 

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Daily Report, October 26, 2010

Ally Parsons - Tuesday, October 26, 2010

Good morning everyone! One of the best ways to get people to get out and vote is to help them know where to go. Google now has a widget that you can embed right into your website to help visitors locate their closest polling place. Next, has your campaign participated in a Twitter Chat? It may be a great way to sway undecided voters. Finally, everyone is talking about mobile ads, but it seems the political world has yet to fully grasp the concept.  

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Daily Report, October 25, 2010

Ally Parsons - Monday, October 25, 2010

Good Monday morning to everyone! Election Day is just 8 days away and we wanted to offer some web resources to help you decide who your vote will go to. Also, we have a very interesting article about how politicians are targeting voters. Finally, does your brand loyalty give away your political preference. See which brands are favored by Republicans and Democrats.  

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Daily Report, October 22, 2010

Ally Parsons - Friday, October 22, 2010

TGIF everyone! We have always said Foursquare is going places, but even we didn't realize it could go this far! Speaking of Foursquare, we have a great example of one candidate using the location-based network for their grassroots campaign. And we leave you this Friday with the Facebook rankings of this election season. Have a good weekend! 

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Daily Report, October 21, 2010

Ally Parsons - Thursday, October 21, 2010

Good morning everyone! I know I am a little biased, but today's Daily Report is a must read. Our articles today may help you make the necessary adjustments you need right before Election Day and help you get a jump start on 2012. Yesterday we talked about upcoming social media trends for 2011. Today we are talking about what social media trend will be very beneficial in 2012. Next, you may be satisfied with your Facebook Page, but Facebook landing tabs are a cost effective way to give your Facebook Page a customized look to stand out above the rest. Finally, it's important to know how your information is being shared on the Internet. A new study shows how your supporters are spreading your message.  

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Daily Report, September 13, 2010

Ally Parsons - Monday, September 13, 2010

Welcome back to the work week everyone. To start things off we will revisit location based services and the power of mobile. Also, we discussed in an earlier post how live streaming video can be very beneficial to your cause. YouTube just announce they will test a new live steaming platform.  

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Daily Report, August 30, 2010

Ally Parsons - Monday, August 30, 2010

Happy Monday to everyone. Glenn Beck's rally in Washington D.C. had Google's Realtime instant search engine on fire this weekend and kept the number one spot on Google Trends for most of Saturday morning. As the popularity of social media grows, a new survey shows that more and more users over the age of 50 are signing up. Foursquare took only a month and a half to grow from 2 million to 3 million users and counting. 

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Daily Report, August 24, 2010

Ally Parsons - Tuesday, August 24, 2010

Good afternoon everyone! Now that Facebook Places has officially launched everyone is wondering what opportunities will there be for advertisers. But, it's important to understand why location services are useful for targeting consumers. It seems like you are hearing about Facebook every where these days, even on this blog for example. Check out the way everyday devices can now connect you to Facebook. Finally, read about the biggest thing in political advertising right now and how you can apply it to your campaign. 

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Daily Report, August 19, 2010

Ally Parsons - Thursday, August 19, 2010

From political online advertising to political interaction on Facebook, today's Daily Report touches on a little of everything. It seems these days everyone wants a piece of the political advertising pie and that includes AOL. Also, some politicians will do whatever it takes to interact with the people. One congressional candidate from Oklahoma takes part in small group gatherings and also interaction of his Facebook Page. And, not to go on and on about Facebook Places, but here is the breakdown of how it works.  

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Daily Report, August 18, 2010

Ally Parsons - Wednesday, August 18, 2010

Good afternoon everyone. I hope everyone is making it over this Hump Day. Today's articles will bring a few things to your attention that you may or may not have known existed. When it comes to the world of digital politics things are always being added or changed on a daily basis. We are here to help you stay informed. Enjoy!  

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