Roots Report

Daily Report, September 28, 2010

Ally Parsons - Tuesday, September 28, 2010

Good afternoon everyone! Yesterday we discussed the future of advertising on Twitter and today we have some updated news. Twitter's COO announced information today on their newest advertising product, Promoted Accounts. Do you manage your organizations blog? If so, we have some common mistakes that bloggers make that you don't have to. Finally, when targeting your supporters with ads, it's important to understand what mindset your supporter should have to fully take in your message.  

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Daily Report, September 27, 2010

Ally Parsons - Monday, September 27, 2010

Happy Monday everyone! We have a list of 22 online tools that will help your organization better manage it's social media activity. Browse through them and see which one will suite your organization's needs. Also, Twitter may not be the best advertising platform for your campaign right now, but in the future you may be able to target your ads based on the content of Tweets. Finally, do you consider your organization to be influential on Twitter? A new website can now rank the most influential people on Twitter and it's not just those who have $1 million followers.  

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Daily Report, September 23, 2010

Ally Parsons - Thursday, September 23, 2010

Hello everyone and welcome! Does your campaign Tweet with the hashtag #TCOT? Well if you are a Top Conservative On Twitter then you should be. This digital grassroots tactic is now being called "hashtag politics". We here at RootsHQ encourage online advertising but most importantly you need a way to measure your impact. Nielsen Co. is working on a new web-ad metric that could assist in your audience measurement. Speaking of tracking your impact on the web, Twitter announced that they are working on a free real-time analytics solution to track your tweets.  

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Daily Report, September 22, 2010

Ally Parsons - Wednesday, September 22, 2010

Good afternoon everyone! We are taking it easy on you this Hump Day. We have a video, a map and one article for you today. We have decreased your efforts but there is no shortage of knowledge here today. So sit back and check out today's Daily Report. We'll begin with the video since it is Hump Day and there is less work involved in watching versus reading. Hear from New York Times Technology Columnist David Pogue as he discusses where mobile is going. Next, we have an article that discusses the success of your TV spots in web video. And finally, we wanted to show you a map from Google that tracks the 2010 election ratings. This is all a part of Google's effort to "make it easier to track the daily changes in the political landscape". 

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Daily Report, September 21, 2010

Ally Parsons - Tuesday, September 21, 2010

Welcome back to Roots Report! It's obvious now that digital politics are among us, but are campaigns really grasping the concept of using the web to gain voters? Even with politicos Tweeting and creating Facebook Pages, one article shows that only 1% of political media dollars is spent on digital. And, a social network for non-profits is on the horizon. We have the video of Facebook co-founder Chris Hughes discussing his new project, Jumo. Finally, with the popularity of mobile apps growing it's important to know who is actually using them. 

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Daily Report, September 20, 2010

Ally Parsons - Monday, September 20, 2010

Happy Monday everyone and welcome back to the work week. Today we are discussing mobile advertising, texting in online donations and a possible Facebook phone. Have we peaked your interest yet? Read on the get all of the scoop. 

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Daily Report, September 15, 2010

Ally Parsons - Wednesday, September 15, 2010

Good afternoon to everyone! I hope those of you who now have access to the New Twitter are enjoying it as much as we are here at RootsHQ. Speaking of the New Twitter, we have Mashable's notes from the live reveal of Also, we hear all of the time that it would be "so awesome" to embed video into emails. Today we will address the challenges of putting video into emails and how things might change in the future. FInally, a recent study shows that advertising on Facebook actually works and we have the article to prove it!  

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Daily Report, September 14, 2010

Ally Parsons - Tuesday, September 14, 2010

Welcome to Tuesday everyone! Well it's official, social media has made it's way into political ads. Literally. One politician makes sure you know he's using social media by saying it in his newest ad. Also, we talked about the impact that Google's Priority Inbox may have on your email marketing campaign, and some people are taking an additional step to help supporters understand it too. Finally, we leave you with an interview with former AdMob CEO Omar Hamoui, now Google VP-product management, discussing the integration of AdMob and Google.  

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Daily Report, September 9, 2010

Ally Parsons - Thursday, September 09, 2010

Hey there everyone! We have another video for you today discussing Google Instant, but for mobile. Also, we have previously discussed those politicos in DC using social media, but a new survey shows when it comes to Twitter, the GOP is ahead of the game. Finally, with Google Instant could come more clicks for your Google Ads.  

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Five Options for Advertising Online

Blake Parsons - Thursday, August 26, 2010

With more and more people experiencing the internet in different ways, the options for advertising online have expanded as well. Here are five ways to advertise online, from the basic to a one that is growing fast (watch out for #5).

1) Google Adwords - What many people consider the standard, and most accessable, online advertising channel. Google pioneered the pay-per-click (PPC) model, and has worked to stay in the lead. The search giant has integrated it's Analytics and AdWords tools to provide better feedback on performance. Also new from Google is a re-marketing ability that allows you to find your visitors on any site that runs the Google ad network. AdWords remains scalable to budgets large and small. 

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