Roots Report

Daily Report, September 27, 2010

Ally Parsons - Monday, September 27, 2010

Happy Monday everyone! We have a list of 22 online tools that will help your organization better manage it's social media activity. Browse through them and see which one will suite your organization's needs. Also, Twitter may not be the best advertising platform for your campaign right now, but in the future you may be able to target your ads based on the content of Tweets. Finally, do you consider your organization to be influential on Twitter? A new website can now rank the most influential people on Twitter and it's not just those who have $1 million followers.

Managing your organization's social media marketing: Maybe you have a plan to manage your social media that just isn't working or you need to get one in place. Check out these options to see if there is an online tool that can help.

Advertising on Twitter, it has potential: Twitter will soon start testing out advertising based on the content of Tweets. This could be a way for campaigns to target supporters with their ads. Check out who is currently using Twitter for advertising and what they really think of it's current advertising platform.

A large following is not always everything: A new website can rank the influence of Tweeters and filter out if the Tweets are positive or negative. It will be interesting to see just who is the most influential on Twitter.

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