Notes from Flat Creek

100 Ways to Measure Social Media

Allen Fuller - Tuesday, November 17, 2009

Social media is often written off as a waste of time. And for a good reason too, from an employer's standpoint.

But from a marketer's standpoint, social media presents a wealth of opportunity to reach niche audiences with authentic, creative messages. The problem is often in how to measure ROI on social media to demonstrate value to a client.

Search no more. Here's 100 ways to meausure social media.

  
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Peter Drucker once said business has only two functions - marketing and innovation. At that intersection, Flat Creek is always looking a step ahead, toward how marketing communications and technology can impact the world in new, significant ways. Notes from Flat Creek is where we share our thoughts along that journey.


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