More people are opening email on mobile devices than ever. But then, they're also going on to buy things too.
To effectively build an email program, you will first need a platform that will do the actual sending.
On Sunday the New York Times wrote about the increasing number of digital publishers who are developing their own ad networks. This will be good for businesses who want to advertise online, but will make buying ads a much, much more complicated process. "For publishers, setting up exchanges has several advantages: they cut out the [...]