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New format for Facebook Pages

New format for Facebook Pages

Facebook Pages got a new overhaul yet again, this time much less dramatic than the last. The new features available to page admins today will make the pages much more like Facebook profiles. We wasted no time getting RootsHQ’s Facebook page updated to take...

Has Social Media Replaced Blogging?

Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two...

Using Twitter for Constituent Outreach

Twitter is a great way to handle constituent service because it allows you to interact with constituents and address their concerns directly. An issue some elected officials may have is that all of this interaction is done for the world to see. It can be a real...

Voters ARE Using Social Media

A new study shows that majority of small businesses don’t believe social media marketing will help them connect with customers. Some small businesses don’t believe their customers even use social media. And to top it off, some don’t believe their...

Measuring ROI of Social Media…The Right Way

The main reason campaigns get involved in social media in the first place is to help build support. So at what point should political operatives really start to measure their return on investment in social media? Before you can answer that question, you need to...

Benefits of Social Media Integration in Email

When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your...