Social Media

Email Newsletter Tips for the Ages

Track the evolution of social media, and one thing is constant -- change.

By |December 5th, 2011|Social Media|

3 Things digital firms need to know about the new YouTube

This week, Google rolled out the most extensive redesign in YouTube's history, and there are several important changes PR firms can leverage to add value to their clients. 1. The new YouTube is about personalization With the redesign, YouTube has become more oriented around personal interaction with the site. They have organized content into channels, [...]

By |December 1st, 2011|Social Media|

New format for Facebook Pages

Facebook Pages got a new overhaul yet again, this time much less dramatic than the last. The new features available to page admins today will make the pages much more like Facebook profiles. We wasted no time getting RootsHQ's Facebook page updated to take advantage of the new photo preview feature: The last time Facebook [...]

By |February 9th, 2011|Social Media|

Has Social Media Replaced Blogging?

Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two things in common when it comes to the internet, they are all using email, but blogging less than [...]

By |December 16th, 2010|Social Media|

Using Twitter for Constituent Outreach

Twitter is a great way to handle constituent service because it allows you to interact with constituents and address their concerns directly. An issue some elected officials may have is that all of this interaction is done for the world to see. It can be a real struggle to figure out how to address constituent [...]

By |November 30th, 2010|Social Media|

Voters ARE Using Social Media

A new study shows that majority of small businesses don't believe social media marketing will help them connect with customers. Some small businesses don't believe their customers even use social media. And to top it off, some don't believe their customers did online research before doing business with them. The same could be said for [...]

By |November 19th, 2010|Social Media|

Measuring ROI of Social Media…The Right Way

The main reason campaigns get involved in social media in the first place is to help build support. So at what point should political operatives really start to measure their return on investment in social media? Before you can answer that question, you need to understand what it is you are actually investing in as [...]

By |November 18th, 2010|Social Media|

Benefits of Social Media Integration in Email

When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your brand, email-social media integration can help. Email marketing alone shows great success, [...]

By |November 15th, 2010|Social Media|

Understanding Facebook’s New Email…I Mean Messaging System

What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.

By |November 15th, 2010|Social Media|

How Your Campaign Can Use LinkedIn

Campaigns are finding all kinds of ways to brand themselves using social media sites such as Facebook and Twitter, but don't rule out the benefits of LinkedIn. LinkedIn was built for businesses and business professionals, and there's serious benefits to that. The latest feature from LinkedIn is helping brands promote themselves with users. The way you [...]

By |November 1st, 2010|Social Media|