Messaging

The real reason Hillary’s numbers are sinking

Lessons for any candidate from Hillary's struggle to communicate trust and authenticity.

We’ve conquered data. What’s next?

Conservatives have made incredible progress leveraging data and technology to reach the right voters. Now we need to work on creating the right message.

The Left’s Unprecedented and Shocking Outrage Machine

Outrage is the Democrat's most trusted weapon and the liberal outrage machine is a force of nature. What triggers the outrage machine, and how can Republicans be prepared?