Innovation

Infographic: How the rest of the world does research

Political polling has been under constant fire since 2012 when Mitt Romney's pollster famously slipped on a banana peel of survey data and incorrectly predicted the former Massachusetts governor would oust incumbent Barack Obama. Donald Trump's unforeseen victory in 2016 only increased pressure on the status quo for the political polling industry. So if we [...]

6 Keys to Leveraging Micro-Moments

Republicans are losing micro-moments, and they don't even realize it. Here's six keys to reclaiming the moments we need to win to build a governing majority.

By |September 9th, 2015|Innovation|

We’ve conquered data. What’s next?

Conservatives have made incredible progress leveraging data and technology to reach the right voters. Now we need to work on creating the right message.

“…earn it every day”

The Adobe Summit in Salt Lake City, is mostly geared towards corporate marketers, but there's a lot of great takeaways for political communicators as well.

By |March 12th, 2015|Innovation|

Lincoln Labs is creating a community for innovation

Following up on a successful conference in San Francisco last summer, Lincoln Labs is taking the show east with a #Reboot conference in Washington, DC and already it's off to a smashing success.

How Super Bowl ads tap your brain

Let's be honest, most political ads are not exactly Super Bowl quality. Of course, they don't have Super Bowl budgets, but still... those ads during the big game really get us. What's the difference?

By |February 6th, 2015|Innovation|

3 roles for digital agencies in the post-digital decade

Patrick Ruffini recently wrote on his vision for a post-digital decade. It's a must read, but what does it mean for digital agencies?

By |June 26th, 2014|Innovation|

Do political shops have the advantage?

With each election comes the inevitable articles from agencies throughout the advertising industry about "why we don't do political" that inevitably come down to something about the stressful pace and lack of process around political campaigns. That and the budgets. But other than budgets, working in politics does take a different pace and different mentality [...]

3 Things the NRCC Is Doing Right

Political websites largely fall into two categories: boring and cringeworthy. The NRCC hopes to change that.

By |April 4th, 2013|Innovation|

GOP says commitment to digital “critical”

Early Monday morning, the RNC released the report of the Growth & Opportunity Project, which contains a lot of great news for digital operatives and activists.

By |March 18th, 2013|Innovation|