How To

Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions [...]

How to take a screenshot

The easy steps to take a screenshot on Windows or Mac

By |April 27th, 2015|How To|

How to forward Google mail to a personal account

Even if your organization has setup Google Apps, you may just want to forward your work email to your personal account. Here's how to do that.

By |April 26th, 2015|How To|

Practice makes perfect: Why training matters

You need to create a crisis before your campaign gets into one. Here's five questions to help create some organized chaos.

By |April 2nd, 2015|How To|

Advice to a first time candidate

Having been in and around campaigns for more than 12 years, I often get the opportunity to talk to candidates who are ready to test the waters and put their name on the ballot for the first time. It's an exciting time in their lives, and I love getting to be a part of it. Here's the [...]

By |March 2nd, 2015|How To|

10 Key Players on the Digital Team

Ready to build out a top digital team? Here's 10 key roles to fill.

By |April 18th, 2013|How To|

How to Conduct a basic A/B email test

Getting started with analytics means running tests. Here's a poor man's guide to creating a quick A/B email test and ideas for things to test.

By |March 18th, 2013|How To|

10 Things Everyone Should Know To Update a Website

Nearly two decades after the advent of HTML, we still struggle with formatting words, paragraphs, and pages on the Web. For a website practitioner, using HTML and managing website content is second nature. But to other professionals, who are just now taking on the task of regular website and email content updates, the foreign system [...]

By |June 24th, 2011|How To|

SEO for political campaign websites

With over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign's website in their Google crosshairs.

By |February 11th, 2011|How To|

Get Your Campaign Website Noticed

You've put in the time and the money to create a well designed and user friendly website for your campaign. Now, how will you get people to notice it? You must get involved and get your message out there for people to see. Your online branding does not stop once your website is created. We [...]

By |November 23rd, 2010|How To|