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An analytics Game-Changer: Google Tag Manager

Central to effectively measuring web analytics is the ability to actually track user interactions. And as online marketing has become more sophisticated, so has the technology and scripts needed to measure visits, events, conversions, and more. Today, Google announced...

The Difference between Analytics and Insights

All day every day we’re told to pay more attention to analytics. Every new web app promotes their gorgeous charts and they call them “Insights”. But analytics and insights are two fundamentally different things. Analytics are the numbers, or data,...