Analytics

Creating a Digital Benchmark

Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over...

Social Media Metrics for the Third Presidential Debate

The 2012 presidential debates are over, and regardless of who wins the election, social media has made an impact. Here are some interesting metrics about the final 2012 presidential debate as compiled by Politico: TOP DEBATE GOOGLE SEARCHES: Overall: 1. horses and...

An analytics Game-Changer: Google Tag Manager

Central to effectively measuring web analytics is the ability to actually track user interactions. And as online marketing has become more sophisticated, so has the technology and scripts needed to measure visits, events, conversions, and more. Today, Google announced...

The Difference between Analytics and Insights

All day every day we're told to pay more attention to analytics. Every new web app promotes their gorgeous charts and they call them "Insights". But analytics and insights are two fundamentally different things. Analytics are the numbers, or data, that are central to...