Analytics

Infographic: How the rest of the world does research

Political polling has been under constant fire since 2012 when Mitt Romney's pollster famously slipped on a banana peel of survey data and incorrectly predicted the former Massachusetts governor would oust incumbent Barack Obama. Donald Trump's unforeseen victory in 2016 only increased pressure on the status quo for the political polling industry. So if we [...]

Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions [...]

Most Googled GOP Candidates – By County

This amazing map from Google News Labs shows which candidates are generating the most searches on Google.

By |August 5th, 2015|Analytics|

Why Democrats are cheering for a decline in religion in America

Democratic strategists are cheering an increase in nonreligious Americans. But will their gusto for these new voters destroy their traditional coalition?

Bluey: There may be something to ‘Moneyball for Politics’ after all

Rob Bluey attended the MIT Sloan Sports Analytics Conference and came away with some ideas for political operations.

By |March 10th, 2013|Analytics|

Social Media Metrics for the Third Presidential Debate

The 2012 presidential debates are over, and regardless of who wins the election, social media has made an impact. Here are some interesting metrics about the final 2012 presidential debate as compiled by Politico: TOP DEBATE GOOGLE SEARCHES: Overall: 1. horses and bayonets 2. syria 3. mali 4. drones 5. Tumult. For Obama: 1. obama's [...]

By |October 23rd, 2012|Analytics|

An analytics Game-Changer: Google Tag Manager

Central to effectively measuring web analytics is the ability to actually track user interactions. And as online marketing has become more sophisticated, so has the technology and scripts needed to measure visits, events, conversions, and more. Today, Google announced a new, integrated way to manage all of these scripts, also called tags, with their new [...]

By |October 1st, 2012|Analytics|

The Difference between Analytics and Insights

All day every day we're told to pay more attention to analytics. Every new web app promotes their gorgeous charts and they call them "Insights". But analytics and insights are two fundamentally different things. Analytics are the numbers, or data, that are central to the digital experience. If you have a website, you no doubt [...]

By |September 18th, 2012|Analytics|