Home » About » Campaign Tools
Campaign Tools

Integrate data. Engage supporters. Win.

Conservative grassroots activists enjoy the features and community of RootsHQ every day. Political campaigns and organizations can too, leveraging RootsHQ as an integrated campaign management suite, managing online contributions, events, outbound email, and more.

RootsHQ also provides campaigns with the ability to mange donors, volunteers, staff, and voters from one integrated system, giving groups a seamless look at how individuals interact with the organization. In addition, RootsHQ gives groups the ability to create sub-sites for coalitions, leaning on grassroots leaders to grow the volunteer and donor base, as well as communicate message quickly and directly.

Additional tools to encourage grassroots activism and participation include the ability to create letters to the editor, online petitions, polls, forums, blogs, contribution goals, and more.

RootsHQ can be used as a full website content management system, or as a stand alone action center that integrates with current websites.

The RootsHQ platform is based on open-source software, which means affordable pricing and rapid setup.

To learn how RootsHQ can be put to work for your campaign or organization, contact us today.

Community Features

  • Friend other members, and keep up-to-date on their activities
  • Groups
    • Sign up to support campaigns
    • Sign up for coalitions
  • Make online contributions
  • Private messaging
  • Forum to discuss issues of interests
  • Participate in online polls
  • Write letters to the editor
  • View a calendar of upcoming events and register
  • Earn points for participating in grassroots activities, then redeem points for prizes!

Campaign Features

  • Send outbound email blasts quickly, and track response rates
  • Accept contributions online
  • Create online petitions to focus grassroots action and build e-mail lists
  • Event management/registration, including volunteer timeslots
  • Contact entry and search
    • SmartSearch saves searches to quickly pull contact lists (i.e., donors over $500)
  • Record contributions, memberships and event registrations
  • Configure custom fields and profiles
  • Configure online contributions pages and events
  • Import/export campaign contacts
  • Aggregate news sources via RSS
  • Easily upload images and other documents to share with supporters, or secure for internal use only
  • Encourage organic e-mail list growth by encouraging users to invite friends
  • Full-featured website content management system
    • Easily post press releases and other news
    • Update site content via Blackberry
    • Generate slideshows of pictures from events
  • Create contact forms for media, supporters, and general campaign questions