Allen Fuller

About Allen Fuller

Allen Fuller is an award-winning writer and digital strategist who started RootsHQ to empower conservative activists, operatives, and leaders who believe in innovation and authenticity.

Poll: Religion still strong in America

Rasmussen has uncovered a rather unexpected data point that indicates religion is still a very important value in American life: A new Rasmussen Reports national telephone survey finds that 53% of American Adults think America would be a better place if most people attended religious services on a regular basis. Just seven percent (7%) think [...]

By |February 8th, 2015|Polling|

How Super Bowl ads tap your brain

Let's be honest, most political ads are not exactly Super Bowl quality. Of course, they don't have Super Bowl budgets, but still... those ads during the big game really get us. What's the difference?

By |February 6th, 2015|Innovation|

5 apps that take up 80% of our mobile time

We love apps, but a new report from Forrester shows we love a few apps more than others.

By |February 2nd, 2015|Mobile|

Obama takes email list to the bank

Obama's 2012 digital program earned a lot of praise, but that's not all it earned.

By |November 19th, 2014|The Left|

GOP pushing ahead with data

Data Trust is rolling out real-time data sharing. The implications are mind-blowing.

3 roles for digital agencies in the post-digital decade

Patrick Ruffini recently wrote on his vision for a post-digital decade. It's a must read, but what does it mean for digital agencies?

By |June 26th, 2014|Innovation|

SPN Social Media Rankings for June, 2013

June saw several state legislatures recess sine die (thank goodness) but that didn't mean the members of the State Policy Network took a break.

SPN Social Media Rankings for May, 2013

There was lots of movement in the social media rankings of State Policy Network members this month. Who will be #1?

Why the conservative online community is so important

As FreedomWorks' BlogCon conference gets underway this weekend, it's a good time to remember why these gatherings are so important to building conservative coalitions and advancing the cause of liberty.

By |May 11th, 2013|Activism|

Do political shops have the advantage?

With each election comes the inevitable articles from agencies throughout the advertising industry about "why we don't do political" that inevitably come down to something about the stressful pace and lack of process around political campaigns. That and the budgets. But other than budgets, working in politics does take a different pace and different mentality [...]