Allen Fuller

About Allen Fuller

Allen Fuller is an award-winning writer and digital strategist who started RootsHQ to empower conservative activists, operatives, and leaders who believe in innovation and authenticity.

Infographic: How the rest of the world does research

Political polling has been under constant fire since 2012 when Mitt Romney's pollster famously slipped on a banana peel of survey data and incorrectly predicted the former Massachusetts governor would oust incumbent Barack Obama. Donald Trump's unforeseen victory in 2016 only increased pressure on the status quo for the political polling industry. So if we [...]

Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions [...]

Reinventing the Meet & Greet

The million dollar question for every campaign: "What is the best way can I spend my campaign dollars – and my time – to reach voters?"

By |January 26th, 2016|Voter Contact|

The 5 Stages of Political Activism

Political activism is a journey of Awareness, Interest, Engagement, Development, and Advocacy. Where are you on the journey, and where can you help others?

By |October 11th, 2015|Activism|

6 Keys to Leveraging Micro-Moments

Republicans are losing micro-moments, and they don't even realize it. Here's six keys to reclaiming the moments we need to win to build a governing majority.

By |September 9th, 2015|Innovation|

Snapchat Doubles TV Viewership of Debate for Young Voters

"About twice as many 18-24 year olds watched the debate on Snapchat [via the Live Story] as on TV."

By |August 14th, 2015|Social Media|

Most Googled GOP Candidates – By County

This amazing map from Google News Labs shows which candidates are generating the most searches on Google.

By |August 5th, 2015|Analytics|

The Best Times To Post On Social Media

Break through the social media noise with these insights on when to connect with audiences through Twitter, content marketing, Instagram, email and Facebook

The real reason Hillary’s numbers are sinking

Lessons for any candidate from Hillary's struggle to communicate trust and authenticity.

Latest Statistics on Mobile Email Use

More people are opening email on mobile devices than ever. But then, they're also going on to buy things too.