Frustrated about the last election and America’s dangerous lurch to the left? There’s an app for that.
The 2nd Vote app compiles information about the political causes that major brands support. It also gives users a handy visual cue to see a company’s strength on specific issues.
If you think you know your favorite brands, the results may surprise you.
Want to know which companies are the most pro-life? 2nd Vote gives high marks to Hobby Lobby, Chick-fil-A, Dillard’s, Frontier Airlines, Kroger, and The Pampered Chef. Low marks go to Verizon, Ford, Dockers, Applebee’s, Costco, and a slew of others.
How about gun rights? With President Obama intent on taking a sledgehammer to the 2nd Amendment, there’s a renewed interest in supporting companies that support gun rights.
Not surprisingly, 2nd Vote gives top marks for Bass Pro Shop and Cabela’s. It also gives props to restaurants that allow patrons to carry firearms as long as they are within state and federal laws. These include Burger King, Chick-fil-A, Chipotle, Longhorn Steakhouse, Olive Garden, and Red Lobster.
Low ranking companies who have demonstrated support for the progressive agenda include Ben & Jerry’s, 7-Eleven, Sprint, Hallmark, Crayola, Levi Strauss, AARP, Blue Cross Blue Shield, NBC Universal, Domino’s and AutoZone.
“2nd Vote was formed as a response to how well the liberals have been in coercing companies to adopt policies supporting the radical liberal agenda,” said 2nd Vote founder Dr. David Black. “The thought was to create an organization that could provide a counterbalance to the liberal agenda and allow companies to remain neutral on culture war issues.”
Users can look at the entire directory of rated companies as well as search by issue or industry. The app also allows users to star companies and save them to a list of favorites.
Dr. Black was able to self-fund the project’s startup costs, but still had the normal challenges that tech startups face. When asked about the major challenges to getting started, he listed finding a board of directors as well as a project manager to run the day-to-day operations. “We also need to locate a primary spokesperson soon,” Black said.
“Finding the right members initially and creating a good working team” were critical early on, Black said. “The first step was to find the right talent to create the website, database and marketing materials.”
The app is a simple and unique way to empower consumers with information about brands before they go shopping, empowering them to support companies that protect Constitutional rights and pass over brands that have caved to progressive attacks.
Many businesses have unwittingly fallen prey to coordinated attacks by progressive organizations focused on shaming businesses into believing that they have a moral duty to fund the Left’s agenda. This marketing campaign by the radical left, essentially a corporate guilt trip, has resulted in a financial boom for their organizations. The result, ironically, is that federal and state governments are turning increasingly hostile towards the very businesses that funded their success.
2nd Vote is a move in the right direction by giving shoppers the information to cut off the funding sources for these radical groups. It also provides a foundation for practical collaboration by conservative activists.
“Our greatest concern and challenge is to try and take the fractured ‘conservative’ organizations and get them to work together as effectively as liberal groups coordinate their efforts,” Black said. “The other challenge is to determine if conservatives will be as passionate about their values as liberals are?
“Can we really motivate conservatives to spend their values?”
Visit the 2nd Vote website here.
What do you think?
Have you used the 2nd Vote app? Will conservatives actually shop based on their values? Leave a comment below.