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Creating a Digital Benchmark

I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions [...]

May 6th, 2016|Analytics, How To|
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Reinventing the Meet & Greet

The million dollar question for every campaign: "What is the best way can I spend my campaign dollars – and my time – to reach voters?"

January 26th, 2016|Voter Contact|
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The 5 Stages of Political Activism

Political activism is a journey of Awareness, Interest, Engagement, Development, and Advocacy. Where are you on the journey, and where can you help others?

October 11th, 2015|Activism|
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6 Keys to Leveraging Micro-Moments

Republicans are losing micro-moments, and they don't even realize it. Here's six keys to reclaiming the moments we need to win to build a governing majority.

September 9th, 2015|Innovation|
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Snapchat Doubles TV Viewership of Debate for Young Voters

"About twice as many 18-24 year olds watched the debate on Snapchat [via the Live Story] as on TV."

August 14th, 2015|Social Media|