Political polling has been under constant fire since 2012 when Mitt Romney's pollster famously slipped on a banana peel of survey data and incorrectly predicted the former Massachusetts governor would oust incumbent Barack Obama. Donald Trump's unforeseen victory in 2016 only increased pressure on the status quo for the political polling industry. So if we [...]
I’ve recently had several people ask for help creating digital campaigns, so I thought it would be helpful to put together all the questions that are a starting place to benchmark how an organization currently uses digital tools and resources. A lot has changed over the years, but I think this reflects the right questions [...]
The million dollar question for every campaign: "What is the best way can I spend my campaign dollars – and my time – to reach voters?"
Political activism is a journey of Awareness, Interest, Engagement, Development, and Advocacy. Where are you on the journey, and where can you help others?
Republicans are losing micro-moments, and they don't even realize it. Here's six keys to reclaiming the moments we need to win to build a governing majority.